{"id":6942,"date":"2022-04-24T11:39:00","date_gmt":"2022-04-24T11:39:00","guid":{"rendered":"https:\/\/huebner.io\/?p=6942"},"modified":"2023-04-07T12:15:25","modified_gmt":"2023-04-07T12:15:25","slug":"creating-impact-through-communicative-action","status":"publish","type":"post","link":"https:\/\/huebner.io\/en\/2022\/04\/creating-impact-through-communicative-action\/","title":{"rendered":"Creating impact through communicative action"},"content":{"rendered":"

\"Working with you brought a very positive momentum to our organization and we are well on the way to becoming a powerful team,\" said the head of marketing.<\/p>\n\n\n\n

It happened at the end of the first workshop I facilitated in my new role as an entrepreneur. In 2019, after 20+ years as manager in large and small businesses, I decided to turn over a new leaf and help leaders in other organizations overcome their business challenges. The time was just before the pandemic. Inside, I was full of emotion after leaving a job I loved and giving up a monthly paycheck, and at the same time full of entrepreneurial spirit to start something new.<\/p>\n\n\n\n

I have always wanted to be able to innovate and be creative to help others solve real business problems through means of communication.<\/p>\n\n\n\n

I hoped to prove that we can make an impact simply by having better conversations.<\/strong><\/h3>\n\n\n\n

Why focus on conversations, you may ask? Having worked in communications for most of my life and supported countless change projects in companies, I have found that change only becomes concrete when the point of communication is reached. When completing my PhD in the UK, I researched the perspective that communication is not primarily something that happens within organizations or between organizational members. Instead, communication is the process whereby organizations are constituted - arguing that change and impact, rather than being fixed in advance, are reflexively constituted within the act of conversation itself.<\/p>\n\n\n\n

In today's VUCA world, it's this view of business change that works and inspires rather than frustrates participants.<\/p>\n\n\n\n

Rethinking communication leads to better ways of dealing with challenges.<\/strong><\/h3>\n\n\n\n

The new approach to communication is gaining momentum. I now get to work with a range of executives and teams, in a broad range of industries from manufacturing to healthcare and from banking to social enterprises. Large and small companies in Liechtenstein, Switzerland, Southern Germany and Austria.<\/p>\n\n\n\n

In the process, I observe that managers repeatedly approach me with similar challenges:<\/p>\n\n\n\n

    \n
  • Managers taking on new teams and striving for a new, shared direction.<\/li>\n\n\n\n
  • Teams moving beyond agile ways of working to reduce overload and create flow.<\/li>\n\n\n\n
  • Companies that want to become more impactful with their strategy or take a step towards becoming a learning organization.<\/li>\n<\/ul>\n\n\n\n

    I believe the following principles, which also guide my actions, are helpful in solving these challenges:<\/p>\n\n\n\n

      \n
    • Being aware of the meaning and purpose of every entrepreneurial action enables clear decisions.<\/li>\n\n\n\n
    • Generative communication leads to healthy and vibrant organizations.<\/li>\n\n\n\n
    • Energy for change is sustained when the leader or leadership team changes their mindset, too.<\/li>\n\n\n\n
    • To understand complex systems, we must take time for sense-making, looking at problems from multiple perspectives.<\/li>\n\n\n\n
    • Culture is measurable and the ultimate proof of success in the VUCA world.<\/li>\n<\/ul>\n\n\n\n

      Develop your business in a communicative way.<\/strong><\/h3>\n\n\n\n

      Better conversations are more inspiring and create more impact.<\/p>\n\n\n\n

      It's an inner journey every leader should embark on.<\/p>","protected":false},"excerpt":{"rendered":"

      \"Working with you brought a very positive momentum to our organization and we are well on the way to becoming a powerful team,\" said the head of marketing. It happened at the end of the first workshop I facilitated in my new role as an entrepreneur. In 2019, after 20+ years as manager in large [...]<\/p>","protected":false},"author":1,"featured_media":7011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-6942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/posts\/6942"}],"collection":[{"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/comments?post=6942"}],"version-history":[{"count":0,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/posts\/6942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/media\/7011"}],"wp:attachment":[{"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/media?parent=6942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/categories?post=6942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huebner.io\/en\/wp-json\/wp\/v2\/tags?post=6942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}