Purpose before activity
Clear intent gives people a basis for judgement when tools, roles, and conditions keep changing.
Book · Leadership · Communication
Kommunikation neu gedacht
An integral learning journey for leaders and organisations
Hartmut Hübner · Donatus Grütter · Diana Oser · Frank Thiele
The German-language book explores how purpose, communication on equal terms, better decisions, and future-oriented leadership can change everyday work.
The next chapter
The questions remain. The working context has changed.
Communication is still where strategy becomes shared work. AI now changes how organisations create knowledge, make decisions, and involve people in innovation. The 2026 CEO Guide connects the book's original learning journey with open innovation using AI.
Communication as infrastructure
Open innovation needs trusted conversations, visible assumptions, and decisions people can understand.
AI in the working system
Useful AI depends on approved knowledge, clear boundaries, human review, and learning from actual work.
Available now · 32 pages
Rethinking Communication: The CEO's Guide to Leading with AI
This new 2026 edition carries the book's central ideas into a working environment shaped by AI. It is a practical guide to communication, decisions, open innovation, and responsible AI adoption for CEOs and leadership teams.
- Why communication has become the bottleneck for AI adoption
- The CEO as communicator-in-chief in an AI-enabled organisation
- Open innovation with AI and a practical 30-day starting plan
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2026 CEO Guide
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