Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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In the current AI discussion, I see a clear starting point for most SMEs: AI is used for internal efficiency. Processes are accelerated, costs are reduced and the team is relieved. This is the important, defensive first step and the basis for everything else. But some companies don't stop there. They use this new efficiency as a [...]
Today I would like to give you a brief insight. The survey for our Culture Compass 2025, which we are conducting together with the Rotterdam School of Management, is still ongoing, but with over 500 responses from across Europe, amazingly clear patterns are already emerging. It's a bit like looking over your shoulder while the final results [...]
This title sounds like a marketing stunt. I promise you, it's not. It's a tried-and-tested strategy, but it requires a radical change of perspective. Most SMEs are obviously approaching the topic of AI the wrong way. A recent MIT study confirms this as follows: 95 % of all AI projects in companies deliver zero ROI. Why? Because they are [...]
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Clear solutions instead of hype: AI innovation that measurably advances SMEs
