Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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"Can you send us the project plan for the AI solution?" An SME managing director asked me this last week. His team was inspired by the potential of AI. He wanted a predictable roadmap, something on safe ground. The question is all too understandable. It is rooted in the desire for certainty through planning. An answer I give more and more often: "I [...]
Do you sometimes feel caught between two worlds? On the one hand, the unstoppable AI hype: automation, efficiency, new tools that supposedly change everything. On the other hand, the deeply human challenges: Team dynamics, company culture, the concerns of your employees and the pressure to make the right decisions as a manager. Most people try to separate these worlds [...]
Imagine you're driving on the highway - in cruise control mode. You are efficient, the processes are established, everything is running smoothly. But as you glide along, competitors are passing you on the left and right, pressing down on the gas pedal. That's exactly what's happening in the business world right now. And the turbo that is changing everything is called artificial intelligence. That's no exaggeration. Geoffrey [...]
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Clear solutions instead of hype: AI innovation that measurably advances SMEs
