How do you write a good business model that always works?

Do you want to start with a good and impactful business model from the beginning?

This is an important skill for any founder - whether the innovation is in the business or social sector. A good business model essentially has the character of a good story. It is concrete, compelling and inspiring to potential employees, customers and investors.

Unfortunately, not all innovators think in terms of stories.

Most founders cannot clearly envision their path to success.

There are several more reasons why founders and innovators often avoid drafting a business model in the form of a narrative:

  • For many it is not common to write texts - PowerPoint seems to be the tool of choice.
  • Some are afraid to come out with an idea too early.
  • Others think it can't be as easy as that.

Even and precisely in large companies, these problems occur. Amazon founder Jeff Bezos has become famous for his solution: The Future Press Release.

How it works? Here's a very simple version:

Step 1: Imagine your idea is already a success.

This is important to keep the inspiration flowing.

The more concrete, the better: What product is the customer holding in his hands? How is it perceived? And how did it achieve this success? Write down what is happening in front of your eyes.

Step 2: Describe the customer's feelings.

For many founders, the focus is on technical data.

Yet, customers desire emotions: How has my experience improved? Why is this particular innovation important? What makes me happy about the product?

Step 3: Outline the principles that led to success.

This is the most difficult and important aspect. Identify the hurdles you overcame, the important decisions, and the design principles that led to success. Bringing these types of tricky questions to the table early on will help everyone understand the true nature of the change needed.

Writing such a press release is worth the effort. There's a good chance you'll send it out to your community one day.

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #29: From manager back to entrepreneur: The truth we found in the forest.

Last week, I stood with my MMIND.ai colleagues Phi Yen Oehri and Zeno John as well as Julian Eberling from dockyard.ventures in the Dux forest in Schaan. No conference table, no flipchart. Just forest paths and a sentence that hung like an echo between the trees: "We're all caught up in day-to-day business - how are we supposed to find time for AI?" This [...]

TFF #28: Not AI magic, but system - How to unlock more power with a solid knowledge base

Imagine you hire a highly intelligent new employee. They have enormous potential, but zero knowledge of your company, your customers or your internal processes. You wouldn't just sit them down at a desk and hope for magical results, would you? You would onboard him. This is exactly the problem we see with many SMEs [...].

TFF #27: The biggest risk in digitalization? Starting alone.

Do you know the feeling? You're standing in front of the huge, foggy mountain of digitalization. The peaks are called AI, automation and data strategy. Everyone is talking about the need to climb this mountain in order to remain competitive. But getting there seems expensive, risky and complex. You ask yourself: Where do I even start? Which route is the right one [...]?