On creating the purposeful future we want to live in

What I hear from most people around me, is that they think that work and private life are two separate things.

I think it has to do with the way our society and economy in Europe has been structured for a long time: Businesses are run to maximize production and pay taxes, employees are often in the hamster wheel, working to make their living, while governments provide a sort of social security that cares for health and, later, pays for retirement. While this system worked well for decades, we are now in a situation that it is getting out of balance.

Beyond the pandemic, climate crisis and increasing violence, we see many symptoms for this, here just a few:

  • 50% of employees feel overworked, with mental illnesses at the top
  • Pension systems face major challenges in most countries
  • Health care costs explode in most countries.

We need a paradigm shift away from a profit-oriented to a purpose-oriented society, including businesses.

The old system has come to an end, and most of us can feel this within.

Looking into the future, this brings many opportunities. Believe it or not, I see us moving in a good direction, despite all the disruptions that we experience now. Most hope I get from my students: Today's Generation Z shapes our future with social startups instead of corporations. They go on the street to claim their purpose, and to start a movement that increases awareness for the future instead of defending past achievements.

My wish is that we all join this movement with a little trick:

Let us all reflect a bit more and listen to our inner voice.

5 minutes of self-reflection each day, looking at how we envision our best future as human beings, could do wonders.

It will help us to learn what we need most: Learning to let go from the old. Freeing ourselves from material and spiritual ballast in order to be open for new experiences. It's not a loss, it's a gain.

Japanese wisdom says: If you want to start over, you should do it immediately, because one overcome difficulty avoids a hundred new ones.

Instead of thinking of life and work as something different, let's see fulfillment in life and at work go hand in hand.

It's the first step into a bright future, sustainable and balanced, with a rich dialog across generations and true social innovation becoming reality: Living in ecosystems with high personal impact and a universal basic income that makes purposeful life and work a right for all.

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #32: Mastering transformation - AI as a turbo for your projects and your team

We are currently experiencing a technological leap that is causing many managers to sleep uneasily.Artificial intelligence is no longer a dream of the future: employees are experimenting privately with ChatGPT, competitors are building digital colleagues and regulatory authorities are imposing new requirements.For SMEs, this is both an opportunity and a risk.Those who wait and see will fall behind; those who invest in the dark risk pilot fatigue.In this issue, we show you how to [...]

TFF #31: Talent + Trust + System: How to build a winning mentality in your SME.

Why now? When markets get faster, teams don't lose because of a lack of tools - but because of friction: slow decisions, silos, unclear responsibility. The solution is a system that strengthens team spirit and gives you speed. At Atlassian Team Europe 2025 in Barcelona, the focus was not only on product news but also on sports DNA - Atlassian and the Williams F1 Team [...]

TFF #30: Successful AI projects need a business case, not hype.

Almost every manager I speak to feels the pressure: you "have" to do something with AI. So a project is started, a tool is tested, a budget is requested. But after the initial enthusiasm, often ... nothing happens. The project loses momentum, gets bogged down in day-to-day business and becomes an "AI corpse" in the basement. Why is that? The reason [...]