If you want to meet your purpose, you should look into these 5 concepts ASAP

Purposeful action may sound like a vague ambition or mere self-actualization - here's how to make it a very concrete concept of daily relevance.

In a world where new solutions are at stake we cannot wait for answers to be supplied by others. It's up to us to find our own orientation, often led by a desire to find out how we can contribute to solutions and to express the impact that we personally can make on the lives of others. Once we get into the process of meeting our purpose, clarity comes along.

I see five key concepts that make a purpose reflection crystal clear - let's dive in.

#1: Values

Values are evaluative.

Values are ideas and beliefs that drive individuals to engage. In them lies the question: Is my message resonating or not? Today, we need to ask ourselves which of our values are in demand in order to make better progress in the VUCA world.

#2: Beliefs

Beliefs are generalized values.

They have a filtering effect: We primarily sense what we believe. "You know how things work for us," would be such a belief. Our actions usually follow promptly. The question is: Which of our beliefs are really future-proof, enabling change?

#3: Needs

Intrinsic motivation for work comes from the needs that are fulfilled at work.

Douglas McGregor claimed as early as 1963 that we should no longer regard people as work-shy but as intrinsically motivated and willing to perform (Theory Y). We now know: Successful collaboration hinges on our fundamental concept of humanity. Which of your needs are covered at work - and outside?

Man is a perpetually wanting animal.

Abraham Maslow: A Theory of Human Motivation, 1943

#4: Expectations

Expectations are a normal part of working together.

Expecting perfection, however, puts enormous pressure on others and can hardly be fulfilled. A purpose reflection brings clarity to questions such as: What do I expect from my work? What do I expect from my fellow human beings? Which expectations do I want to fulfill - and which not?

#5: Competencies

Competencies describe the capability to solve problems.

So, a meaningful reflective question might be: Which of my competencies are needed to find solutions in the VUCA world? One sought-after skill is to initiate change. The communicative capability to listen and to generate something new through dialogue is also growing in demand.

Look at your purpose from a helicopter by continuously reflecting on these five points.

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #25: The 3 keys to solving the 5 biggest culture blockers in your organization with AI.

Today I would like to give you a brief insight. The survey for our Culture Compass 2025, which we are conducting together with the Rotterdam School of Management, is still ongoing, but with over 500 responses from across Europe, amazingly clear patterns are already emerging. It's a bit like looking over your shoulder while the final results [...]

TFF #24: The easiest way to double your SME's productivity with AI (without spending a single franc on new software)

This title sounds like a marketing stunt. I promise you, it's not. It's a tried-and-tested strategy, but it requires a radical change of perspective. Most SMEs are obviously approaching the topic of AI the wrong way. A recent MIT study confirms this as follows: 95 % of all AI projects in companies deliver zero ROI. Why? Because they are [...]

Personal invitation to the AI Café on 10.9. - Your roadmap against digital chaos

Do you know this too? Digitalization offers huge opportunities, but one question is holding everything back: Where do I start? You have the feeling of being torn between the cost pressure of day-to-day business and the desire for optimization. The biggest concern is that making the wrong investments will only turn existing processes into "digital chaos". [...]