Why dialog is the capability for SMEs to remain relevant in times of skills shortage

In the German-speaking world, we say that SMEs (small and medium-sized enterprises), the Mittelstand, are the engine and anchor of stability in the economy.

Traditionally, in this region, economic success has relied on SMEs:

  • More than 99 percent of all companies in Germany are part of this sector,
  • they generate more than every second euro in the national economy,
  • and provide more than half of all jobs.

This leads to a situation where we have traditionally relied on SMEs to always work.

Yet, SMEs are highly exposed to the complexity and uncertainty in the economy.

One example is the topic of skills shortage.

In times of a shortage of skilled workers and demographic change, the labor market has already turned from an employer market to an employee market: The so-called skilled labor gap in Germany has more than doubled in 2021 (Handelsblatt). Innovation activity in Switzerland is already being held back by a lack of skilled workers and silo thinking (Deloitte). Also, SMEs expect the search for employees to become even more difficult due to digitalization (Credit Suisse).

I think now is the right time for SMEs to work on staying relevant for Generation Z apprentices and graduates entering the job market.

The best way to get graduates to consider the 'Next Mittelstand' as a future employer is by engaging in a future dialog.

Actually, it is about taking a step back and in this way raising awareness for the real needs of future employees.

From such a conversation, SMEs will learn not to predict the future from past experiences, and to engage in fundamentally new solutions. It's about discovering flow from the movement in which SMEs themselves play a role. And it includes accepting the risks that are embedded in the evolving whole. Such a conversation will be mind-opening in a way that it helps developing capabilities that make SMEs future-proof.

Future conversations enable SMEs to transition to a form of resilience that enables dynamic management of crisis and change.

The more uncertainty and insecurity grow, the more the stability of SMEs falters.

The questions are: How can Next Mittelstand become part of the future conversation? How can SMEs strengthen their capabilities to survive in times of crisis? And what creates systemic cohesion overall?

Dialog is the currency with which we achieve stability by remaining flexible.

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #40: AI strategy: How to overcome inertia in SMEs

In many SMEs, we are currently observing a phenomenon that I call the "AI paradox". Our latest "Culture Compass" study sums it up: 78 % of companies rate AI expertise as crucial for their future, but only 23 % feel prepared for it. This gap is huge. And it is not caused by a lack of technology [...]

TFF #39: Why AI fails without the cloud (and what most people overlook)

This week at the AI Café, a statement was made that has stuck with many. Manuel Pfiffner from sl.one showed a statistic: 70% of employees use AI today. "A customer told me: nobody uses it at my company," Manuel said. His response to the customer was direct: "Don't believe that. Please don't believe that." And then [...]

TFF #38: The four-gap trap: Why 62% of AI projects remain piecemeal

Some typical scenes from everyday AI life: Scene 1: The hopeful start A financial services provider tests a custom GPT for customer communication. Works great. The team is enthusiastic. 3 months later: Only 2 people are using it. Scene 2: The resistance A production company wants to introduce AI for process optimization. The management pushes. The team puts the brakes on. Not out of unwillingness. Out of fear [...]