
You know the challenge: The enthusiasm for artificial intelligence is there, initial ideas perhaps too - but how do you get from the intention to effective application?that really makes a difference in everyday life? How do you ensure that AI doesn't just remain a buzzword, but becomes a real driver for your company, supported by your entire team?
As always, our goal is clear: It's about empowerment, practical applicability and looking ahead, always with the aim of making your SME more successful and your working environment better.
🎙️ You prefer to listen? Here's a short, AI-generated audio summary of this issue:
AI in SMEs: from plan to application
When AI initiatives come to nothing (or don't get off the ground)
Many SME managers tell me: "I don't need a long AI strategy, I want concrete solutions to my problem!" And that's understandable. However, AI projects often fail not because of the technology itself, but because of fundamental issues:
-
Lack of involvement of the teams: AI is being imposed "from above" without involving the people who will later use it and whose jobs are directly affected. The result: acceptance problems and untapped potential.
-
Lack of focus on real needs: Instead of solving clear problems, attempts are being made to use AI in some way without considering the concrete benefits for employees or customers.
-
Excessive demands and lack of clarity: The possibilities seem endless, finding the right strategy and the right use cases feels like looking for a needle in a haystack. Where to start without getting bogged down?
The cost of hesitation and wrong approaches
When AI initiatives don't make progress, it's not just about missed opportunities. It's about:
-
Frustration in the team: When projects fail or do not add value.
-
Lost time and resources: For strategies that end up in a drawer or tools that nobody uses.
-
Growing gap to the competition: While others are already increasing productivity (see the examples of Morgan Stanley, Indeed or Klarna, which show how the consistent introduction of AI leads to measurable success), others are in danger of being left behind.
-
Missed growth: The principles of data-driven improvement and personalized AI support, as used to improve performance even in cycling (a true "AI playground"), remain untapped.
With team involvement, a clear focus and smart tools for successful AI implementation
How do you turn the tables and really get your AI horsepower on the road? Here are the decisive levers:
-
Anchor AI throughout the company - for example with design thinking: Instead of seeing AI as a purely technical solution, use tools such as design thinking to work with your employees to understand real needs and develop solutions that are popular and effective in the workplace.
-
Build empathy: Understand the pain points and workflows of your employees and customers (tip: analyze customer feedback with AI)
-
Define problem: Jointly formulate the core problem that AI should solve (tip: cluster data with AI, specify problems).
-
Generate ideas: Develop innovative AI use cases in the entire team that help directly in the workplace (tip: generative AI as a sparring partner).
-
Create prototypes: Visualize the benefits quickly and easily for everyone involved (tip: AI design tools for mock-ups).
-
Test & Iterate: Validate early on with future users in the company (tip: analyze user feedback, optimize A/B tests). Our Innovation Manager Assistant in the MMIND.ai Workspace knows this process and can support you in making AI accessible to everyone.
-
-
Find the right AI use cases quickly - without an endless strategy: You don't need a months-long strategy process to get started. Use proven models to quickly find promising use cases that really help your SME:
-
IDEAL Framework: A clear 5-step process (Identify, Determine, Establish, Architect, Launch).
-
Gartner's Use-Case Prism: Concentrate on "Likely Wins" (high value, high feasibility).
-
BXT Framework: Consider business, experience and technology.
-
Integration-Automation-Matrix: Start with assistants and work your way up to agents.
-
Horizon-Based Workshop: Combine quick wins with long-term transformation. In just a one-hour session, we were recently able to identify three specific accounting use cases!
-
-
Learn from agile pioneers - and stay on the ball: It is not about the size of a company, but about the Willingness to continuously engage with the possibilities of AI and to constantly rethink your own business model and daily work. The examples of companies such as OpenAI, Morgan Stanley and Klarna show how important this is:
-
AI models carefully and select them appropriately.
-
AI into products and processes, to create real added value.
-
Start earlyto invest and learn in iterations.
-
Models adapt and refine as required (fine-tuning) for optimum results.
-
AI tools directly to employees, because they know their tasks best.
-
Developer capacities through AI support.
-
Setting bold goals for the automation of routine work. The deshe key lesson is to keep at it and adapt to the daily changes in AI possibilities.
-
-
Think in AI agents - the future of practical AI support in the workplace: Development is progressing rapidly. Projects such as Google's Project Astra show where the journey is heading: towards multimodal, context-aware AI agents that proactively support us in complex tasks - far beyond simple automation. Imagine an AI assistant that finds manuals for you, searches for repair instructions and even helps you buy spare parts! This is no longer a distant dream of the future and will fundamentally change the way we work.
Your next step: From knowledge to action!
Want to find out which AI use cases make the most sense for your business and how to successfully engage your teams from the start to embed AI directly into the workplace? I cordially invite you to a free AI Ideation Session in. In 30 minutes, we will work together to identify the first promising starting points for your SME.
🔗 Book yourself here your free appointment.