Why now? When markets become faster, teams don't lose because of a lack of tools - but because of friction: slow decisions, silos, unclear responsibility. The solution is a system that strengthens team spirit and gives you speed.
On the Atlassian Team Europe 2025 in Barcelona, the focus was not only on product news but also on sports DNA - Atlassian and the Williams F1 Team showed how high-performance teamwork works today. Within this framework Peter Kenyona legend of the sports business, sums up the principle of success: "The real secret is talented people... once you get that talent to work together, it becomes a team. Team effort, team success."
📽️ That's how it sounded live at the conference:
What Atlassian showed in Barcelona - in simple words
Atlassian builds a System of Workthat brings three things together:
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All knowledge in one place - so that everyone has the same picture.
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A helpful AI as a teammate - she finds information, summarizes and does the routine, you make the decisions.
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Clean crash barriers - Data stays where it belongs; areas can be separated; compliance remains under control.
The result: Less searching, clearer fasterwho does what - and genuine cooperation between people and AI.
From sport to business
Top-class sport shows: Winning is about clear focus, fast feedback loops and trust. Exactly How top CEOs lead today: like athletes - Managing energy, being present at key points, learning from data.
We also know this from soccer: Team cohesion + continuous learning beat individual talents - transferable to companies.
This is what it looks like in an SME sales process
The problem today: Leads are lost, offers take a long time, follow-ups fizzle out.
This is how a system of work solves it:
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One picture for all: Customer notes, quotations, emails - all in one place, visible to Sales, Delivery and Finance.
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AI helps, you decide: The AI summarizes customer meetings, creates draft offers, highlights risks (e.g. missing approvals) and suggests next steps. You confirm with one click.
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Clear accountability: Each step (lead → offer → order) has a:n owner, fixed SLAs and automatic handovers - no more gaps.
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Governance by design: Divisions/teams can be separated; data remains in the correct "corridor"; region options support compliance.
The effect: Fewer inquiries, Shorter offer times, a higher completion rate - and a team that concentrates on the important conversations instead of copy-paste.
Quick wins for this week
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Increase the pace of decision-making: List the 5 most frequent decisions, mark Two-Way-Door (revisable) vs. One-Way-Door (not revisable). Give Two-Way-Doors to the frontline - with clear guard rails. (Sport principle "fast laps")
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Rewiring an end-to-end journey: Choose for example Lead→Offer. Define 3 metrics (KPIs - e.g. offer turnaround time, hit rate, follow-up rate). Create a 1-page playbook and use the AI for offer memos & follow-up suggestions. Start small, optimize weekly.
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Making trust visible: Introduce a 15-minute ritual: What I learned / Where I'm stuck / Who I thank. Promotes transparency, learning culture and team cohesion - exactly the building blocks that sport exemplifies.
My conclusion: Winning teams are created when Talent + trust + a good system come together. Barcelona has shown: The necessary System of Work is there - AI supportedlead people.
We from MMIND are Atlassian Solution Partner and show you how your SME System of Work looks - fast, safe and in line with your values.
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