TFF #40: AI strategy: How to overcome inertia in SMEs

In many SMEs, we are currently observing a phenomenon that I call the "AI paradox" call it. Our current study of the "Culture Compass" sums it up in a nutshell: 78 % of companies rate AI expertise as crucial for their future, but only 23 % feel prepared for it. 

This gap is huge. And it is not caused by a lack of technology or a lack of budget. The real brake is an invisible force: organizational inertia, fuelled by mistrust of the new. The biggest challenge when introducing AI is not the IT project, but the management task. It's not about managing a new project, but about building a new organizational muscle for continuous, rapid adaptation. The following framework is your first training plan.


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AI against organizational inertia


THE PROBLEM: The three brakes on digital transformation

The diagnosis comes before the tool is introduced. Even the most powerful technology fails when it encounters a culture of resistance. This resistance is rarely loud or open. It shows up as inertia - an invisible force that preserves the status quo and nips innovation in the bud. As a leader, it is your job to recognize and release these subtle brakes in your company.

1. The inertia of insight: This is the first and most fundamental brake. It manifests itself as a lack of awareness or simply a refusal to accept that change is necessary. In many teams, there is a belief that "what we have always done will continue to work in the future". This inertia prevents the urgency of AI transformation from being recognized at all.

2. Psychological inertia: Even when the need for change is recognized, resistance often arises from fear of the unknown. Employees fear for their jobs, their skills and their status. This fear is exacerbated by a trust gap in the company. The "Culture Compass" study shows that although trust is a high personal value for most people, it is only actively practiced as a priority in 31 % of companies. Without psychological safety - the certainty that you can take risks, admit mistakes and share ideas without being punished - every AI experiment is blocked from the outset.

3. The inertia of action: This is the most frustrating form of inertia. The problem has been recognized, the fear may even have been overcome, but still nothing sustainable happens. Existing processes, entrenched rituals and the "power of habit" prevent new, AI-supported ways of working from gaining a lasting foothold. One-off workshops fizzle out and the team quickly falls back into old patterns.

These three forces are the hidden costs of procrastination. They prevent your SME from taking advantage of the opportunities offered by the AI revolution. But inertia can be overcome - not with a big jolt, but by building momentum in a targeted and steady manner.

THE FRAMEWORK: 4 steps from inertia to dynamism

Inertia is not overcome with big strategy papers, but by creating movement. The following 4-step framework is a practical guide to sparking a new dynamic. This approach is often referred to as "Vibe coding" a method in which you use AI not just as a tool, but as a collaborative partner to turn an intention into a working prototype at high speed. It's less about perfect code and more about fast, iterative learning. The goal is not just to complete a pilot project. It's about demonstrating a new, faster way to learn and minimize risk - the most valuable currency in the age of AI.

Step 1: Start with yourself - 10 lessons that will change your strategy

Before you set up workshops, it's worth jumping in at the deep end yourself. Open a chatbot window and "spend some time cooking with the model yourself". This hands-on experience will shape your strategy more profoundly than a hundred pages of analyst reports.

  • Why it works: This personal experience builds the intuition and confidence needed to lead authentically. Not only can you tell your team about the benefits of AI, but you project a genuine optimism based on your own experience.

  • In practice: Take a small, real-world task from your everyday life - for example, revising an unclear internal script or drafting a complex email to a customer - and solve it with the help of an AI tool.

Step 2: Find a pilot team and a bounded problem

Don't roll out AI to everyone at once. Identify a small, motivated team - your "Mavens" (the curious ones) and "Connectors" (the well-connected ones). Give them a problem that has a high value but is clearly limited. The perfect candidate is often "the backlog item that everyone has been avoiding for two quarters".

  • Why it works: This approach lowers the stakes and creates a psychologically safe environment. The team can experiment without fear of catastrophic failure - a prerequisite for true innovation.

  • In practice: Choose a non-critical, internal process as your first "vibe coding experiment". Building a simple dashboard or creating a one-off data analysis script are ideal starting points. With MMIND.ai we have developed a 3-hour workshop that you can use yourself or a whole team Develop personalized AI assistants can.

Step 3: Define clear guard rails - safety before speed

Encourage your team to experiment in a controlled way, but make sure they have "safety guardrails" to avoid problems. Speed is important, but safety comes first. Define clear rules from the start.

  • Why it works: This mitigates the real risks of AI-generated code, such as security vulnerabilities, data leaks or compliance issues. It ensures that experimentation does not jeopardize business operations and creates the necessary confidence for further steps.

  • In practice: Define where AI-assisted work is allowed (e.g. internal dashboards, scripts) and where it is prohibited (e.g. authentication, billing or security-sensitive core systems). Uses only authorized AI models, sets cost limits and provides basic training on best practices.

Step 4: Tell a story - create momentum

The final step is crucial to spreading the new dynamic throughout the company. Spotlight the success of your pilot team. "If they deliver in a tenth of the expected time, show their demo on the big screen." That's the way to make vibe coding go viral in your organization.

  • Why it works: Nothing accelerates adaptation like a local legend. A tangible in-house success story creates a "flywheel effect". It sparks curiosity and healthy competition, which builds exactly the organizational momentum needed to overcome action inertia.

  • In practice: Organize a short, informal demo where the pilot team shares their results and learnings with the rest of the company. This creates more impact than any formal report.

This framework provides the 'how'. Let us now clarify the crucial 'what-if' questions that every manager in Switzerland and Liechtenstein asks themselves.


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AI data security; private accounts; cloud myths


THE PRACTICE CHECK: A prototype in a day, not a quarter

Theory is good, but how does this approach work in practice? This is a real-life example of 'vibe coding' in action, showing how speed can be used for the Learning is used, not for a reckless product launch. One team wanted to test a voice control function for their chatbot product.

The old method: A quarter for a simple question 
Setting up the complete infrastructure for such a function would have been a major project. It would have taken weeks, if not months, of planning and development just to find out whether the idea had any potential at all.

The approach: "Vibe coding" for fast learning 
Instead, the team decided to learn quickly. In a single day, they created a simple prototype in Google AI Studio. They implemented a front end with user management and set up standard Gemini functions in the background that can be used to implement applications such as session recordings.

The result: valid data in one day 
This lean prototype allowed them to "measure the latency with real users and the flow of conversations in one day". They received the crucial data to assess whether it was worth investing in a fully-fledged feature. Speed was not used here for a rushed product launch, but to make decisions based on facts rather than assumptions, thus minimizing risk.

This is the essence of the new AI strategy: use speed to learn, reduce risk and build momentum.

THE NEXT STEPS: What you can do immediately

Change starts with the first step. Here are three concrete actions you can implement immediately to get the ball rolling.

1. Micro-action (15 minutes): Ask ChatGPT (or another AI) a question that your customers would ask about your industry. Analyze which companies are mentioned in the answer and why. This will give you a direct sense of who is already visible to the AI today - and who is not.

2. Medium action (1-2 hours): Personally use an AI tool for a real work task. For example, try summarizing a long report to complete an unfinished task before the end of the year.

3. Deeper action (planning): Find an internal problem with low risk but high potential that has been on the back burner for months. Outline it as a possible first pilot project for the start of the year, following the framework presented.


🎬 Video: Bringing more movement to SMEs


The biggest hurdle is not technology, but inertia. The real competitive advantage does not lie in simply using AI. usebut in becoming faster as an organization. learn and adapt than the competition.

Use the weekend to reflect, start small and make your team the driving force for change.

The team from MMIND.ai wishes you happy holidays! 🎄

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