How to lead a purpose-driven team

Let's look at how to lead a team that is built on the individual purposes of all team members.

New Work is often equalled with less hierarchy, more freedom, more empowerment. That's necessary to attract new talents and get work done in complex situations. Setting up a purpose-driven team is one way to make New Work happen.

Unfortunately, there is a big misunderstanding in the concept of New Work:

"New Work" is often equated with "no leadership."

Many leaders struggle with the concept of New Work due to one of the following reasons:

  • #1: Difficulty to find a way of leading between control and laissez-faire
  • #2: Shying away from tensions
  • #3: Not enough presence in daily work
  • #4: Lack of orientation and inspiration

It's pretty simple to overcome such challenges by going in resonance with your team: New Leadership is more leadership, not less.

Here's how, step by step:

Step 1: Redistribute roles and responsibilities

New Work means that there isn't a traditional manager that coordinates and prescribes - yet, it doesn't mean that these task are no longer performed.

Purpose-driven teams prefer to work with roles instead of job descriptions. Work is distributed in roles, and people pick up the ones that fit their talents and individual purposes. Start a role exercise by identifying the activities that are necessary to be successful.

Step 2: Learn consent decision-making

Many fail because they replace central decisions with the principle of "everyone decides."

It can be frustrating and time-consuming to aim for decisions that make everyone in the team happy. So, surprise your team and suggest, for example, decisions by consentThis means to make a decision that is, in simple terms, good enough for now. If no one has a reasoned objection, the decision will be implemented.

Step 3: Improve your meetings

Make your meetings binding and relevant.

Yes, meetings can be engaging, fun and highly relevant: They should focus on roles (Step 1) and practice new ways of deciding (Step 2). Create focus by implementing check-ins. Spend time on clarifying tensions throughout the meetings. And check-out by learning what can be improved next. This way, new leadership gets a new quality!

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #32: Mastering transformation - AI as a turbo for your projects and your team

We are currently experiencing a technological leap that is causing many managers to sleep uneasily.Artificial intelligence is no longer a dream of the future: employees are experimenting privately with ChatGPT, competitors are building digital colleagues and regulatory authorities are imposing new requirements.For SMEs, this is both an opportunity and a risk.Those who wait and see will fall behind; those who invest in the dark risk pilot fatigue.In this issue, we show you how to [...]

TFF #31: Talent + Trust + System: How to build a winning mentality in your SME.

Why now? When markets get faster, teams don't lose because of a lack of tools - but because of friction: slow decisions, silos, unclear responsibility. The solution is a system that strengthens team spirit and gives you speed. At Atlassian Team Europe 2025 in Barcelona, the focus was not only on product news but also on sports DNA - Atlassian and the Williams F1 Team [...]

TFF #30: Successful AI projects need a business case, not hype.

Almost every manager I speak to feels the pressure: you "have" to do something with AI. So a project is started, a tool is tested, a budget is requested. But after the initial enthusiasm, often ... nothing happens. The project loses momentum, gets bogged down in day-to-day business and becomes an "AI corpse" in the basement. Why is that? The reason [...]