When you think of AI in marketing, do you think of efficiency first? More posts, faster emails, shorter to-do lists? That's the big "automation trap" that many SMEs fall into. We use AI like...

Do you have the feeling that AI is everywhere right now? You're not alone. But I'm not writing to you today to repeat the hype. I'm writing to you because...

As an SME manager, you know this all too well: your everyday life is packed with decisions that constantly sap your energy. Artificial intelligence (AI) is supposed to provide relief, but it often...

The world is turning faster and faster. Digitalization and the rise of AI are bringing immense acceleration with them. This is not only a challenge, but also a huge opportunity...

"Can you send us the project plan for the AI solution?" An SME managing director asked me this last week. His team was inspired by the potential of AI. He wanted a predictable roadmap,...

Do you sometimes feel caught between two worlds? On the one hand, the unstoppable AI hype: automation, efficiency, new tools that supposedly change everything. On the other hand, the...

Imagine you're driving on the highway - in cruise control mode. You are efficient, the processes are established, everything is running smoothly. But as you glide along, competitors pass you on the left and right,...

This week we take a deep dive into a topic that sounds like a complex dream of the future to many, but has long been a reality in successful companies: AI agents. The question that many...

You know the challenge: The enthusiasm for artificial intelligence is there, initial ideas perhaps too - but how do you get from the intention to the effective application that really works in everyday life?