Today I would like to give you a brief insight. The survey for our Culture Compass 2025, which we are conducting together with the Rotterdam School of Management, is still ongoing, but with over...

This title sounds like a marketing gag. I promise you, it's not. It's a tried and tested strategy, but it requires a radical change of perspective. Most SMEs approach the topic...

Do you know this too? Digitalization offers huge opportunities, but one question is holding everything back: Where do I start? You get the feeling that between the cost pressure of day-to-day business...

74 % of CEOs fear for their job. 94 % suspect shadow AI in their own team. 37 % of projects are delayed due to regulations. It's easy to get caught up in this wave...

When you think of AI in marketing, do you think of efficiency first? More posts, faster emails, shorter to-do lists? That's the big "automation trap" that many SMEs fall into. We use AI like...

Do you have the feeling that AI is everywhere right now? You're not alone. But I'm not writing to you today to repeat the hype. I'm writing to you because...

As an SME manager, you know this all too well: your everyday life is packed with decisions that constantly sap your energy. Artificial intelligence (AI) is supposed to provide relief, but it often...

The world is turning faster and faster. Digitalization and the rise of AI are bringing immense acceleration with them. This is not only a challenge, but also a huge opportunity...

"Can you send us the project plan for the AI solution?" An SME managing director asked me this last week. His team was inspired by the potential of AI. He wanted a predictable roadmap,...

Do you sometimes feel caught between two worlds? On the one hand, the unstoppable AI hype: automation, efficiency, new tools that supposedly change everything. On the other hand, the...