What a start into the New Year this time: The climate crisis has dominated the conversation in social media, with discussions ranging from the purpose of fireworks in Germany to…
"Das Weltgeschehen mit seinem rasanten Wandel überfordert viele Firmenleiter. Die Unternehmen geraten zunehmend in die Defensive. Das ist gefährlich," war kürzlich in der Süddeutschen Zeitung zu lesen. Digitalunternehmen wirbeln den Markt auf;…
Im deutschsprachigen Raum ist eine aktuelle Diskussion darüber entbrannt, ob Geschäftsführer auf sozialen Medien unterwegs sein dürfen - und wenn ja, dann wie? Die Beispiele von Dieter Zetsche (Daimler) und…
When entering the process of digital transformation, there are many obstacles that could potentially stand in your way – and as a CEO or entrepreneur, you need to be prepared to…
While many companies are now digitalizing their communications activities to compete in a digital world, one key stakeholder seems to be left behind: the CEO. Oliver Wyman identified this gap specifically in…
Communicating in times of digitalization and social change can be seen as a challenge: No doubt, it is putting corporate communications in a field of tension between its rational, fact-based heritage and…
In another week of remarkable change, I took part in the 2nd Annual Communications & Public Relations Summit in Berlin. What was intended to be an opportunity to share and discuss among…