Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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Today I would like to give you a brief insight. The survey for our Culture Compass 2025, which we are conducting together with the Rotterdam School of Management, is still ongoing, but with over 500 responses from across Europe, amazingly clear patterns are already emerging. It's a bit like looking over your shoulder while the final results [...]
This title sounds like a marketing stunt. I promise you, it's not. It's a tried-and-tested strategy, but it requires a radical change of perspective. Most SMEs are obviously approaching the topic of AI the wrong way. A recent MIT study confirms this as follows: 95 % of all AI projects in companies deliver zero ROI. Why? Because they are [...]
Do you know this too? Digitalization offers huge opportunities, but one question is holding everything back: Where do I start? You have the feeling of being torn between the cost pressure of day-to-day business and the desire for optimization. The biggest concern is that making the wrong investments will only turn existing processes into "digital chaos". [...]
In our Newsletter "Leadership:Impulse" you will receive new ideas and actionable tips every two weeks on how to solve business challenges with the help of communication, innovation and AI.
Clear solutions instead of hype: AI innovation that measurably advances SMEs
