Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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As an SME manager, you know this all too well: your everyday life is packed with decisions that constantly sap your energy. Artificial intelligence (AI) is supposed to provide relief, but it often feels more like an additional burden. Imagine if you could simply start AI - and combine it with movement that gets you into the flow. [...]
The world is turning faster and faster. Digitalization and the rise of AI are bringing immense acceleration with them. This is not only a challenge, but also a huge opportunity for your SME. But how do you stay agile, efficient and, above all, human? It's not about burying your head in the sand [...]
"Can you send us the project plan for the AI solution?" An SME managing director asked me this last week. His team was inspired by the potential of AI. He wanted a predictable roadmap, something on safe ground. The question is all too understandable. It is rooted in the desire for certainty through planning. An answer I give more and more often: "I [...]
In our Newsletter "Leadership:Impulse" you will receive new ideas and actionable tips every two weeks on how to solve business challenges with the help of communication, innovation and AI.
Clear solutions instead of hype: AI innovation that measurably advances SMEs
