Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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When you think of AI in marketing, do you think of efficiency first? More posts, faster emails, shorter to-do lists? That's the big "automation trap" that many SMEs fall into. We use AI like a factory to produce more of the same. The problem: we may save time, but our results are becoming interchangeable. We are optimizing the past instead of [...]
Do you have the feeling that AI is everywhere right now? You're not alone. But I'm not writing to you today to repeat the hype. I'm writing to you because we're at a turning point. The question is no longer whether AI will change the rules of the game for SMEs. The question is which side of the [...]
As an SME manager, you know this all too well: your everyday life is packed with decisions that constantly sap your energy. Artificial intelligence (AI) is supposed to provide relief, but it often feels more like an additional burden. Imagine if you could simply start AI - and combine it with movement that gets you into the flow. [...]
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Clear solutions instead of hype: AI innovation that measurably advances SMEs
