5 Main points why purpose reflection should be part of every meeting

A purpose reflection will make every meeting more impactful.

One problem in many teams is that people are overburdened by meetings: They often see meetings as the number one time eater: meetings take too long, involve too many people, deliver poor decisions and hardly any results.

I contend that reflecting on purpose will dramatically improve any session.

#1: Start with a clear intention

In order to have effective meetings, always start with the WHY.

I have been invited to many meetings that ended up being a waste of time. Simply clarifying the expected outcome and limiting it to people who are really needed for the outcome will change your collaboration!

#2: Focus on clarifying tensions

I recommend Tactical Meetings as your standard team format.

The purpose of these meetings is to clarify issues that have come up, and to remove obstacles so that work can move forward. One weekly session of this type is usually enough to give your entire team a working structure.

#3: Don't try to make everyone happy

Reflect on purpose to say "No" without regret.

This way, you do not need to find a solution that is perfect for everyone, but one that makes the most sense at the moment. Referring to the team's purpose helps integrate different ideas into a workable solution.

#4: Involve stakeholders

Lack of customer focus is an issue in almost every company.

Take time for reviews with your key stakeholders: look at what has been achieved and what has changed for them in the meantime. Based on these reflections, determine together what to do next.

#5: Do a purpose listening now and then

Pay attention to the stories that move your team.

You need to be fully present to understand an emerging purpose. Listen to metaphors that provide clarity. Feel resonance of what you do and adapt accordingly.

I hope that these five ways of putting purpose on the agenda will make your meetings more impactful!

All the best for your journey forward.

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #43: The productivity paradox: Why commitment is not enough

Last week, we analyzed the results of the Culture Compass 2026. 540+ managers from Germany, Austria, Switzerland and the Netherlands. One pattern runs through the results. 42% of the organizations have a dominant "clan culture". Teamwork, cohesion, family. At the same time, 41% cite "bureaucratic and slow decision-making" as their greatest weakness. This is not a contradiction. That is [...]

TFF #42: Bringing startup culture to SMEs - without turning everything upside down

Last week I spoke to a managing director. 40 employees, industry, 30 years on the market. He said: "I see what these AI start-ups are doing. But we're not a startup. We can't risk everything." I understood him. And at the same time, I thought: This is exactly the misunderstanding that is slowing down many SMEs. The question is not: How [...]

TFF #41: From 0 to 200 million: What SMEs can learn from Europe's fastest-growing startup

Happy New Year to all our readers! I'm starting 2026 with a number that won't let me go: 200 million dollars in annual sales. In less than 12 months. The Swedish startup Lovable announced its Series B in December - a second major financing round in which investors put in 330 million dollars. Valuation: 6.6 billion [...]