Tool #1: Appreciative inquiry

Tool #1: Wertschätzende Erkundung

For what?

Appreciative inquiry usually takes the form of

This method is used in large groups to promote a positive and optimistic attitude in individuals and teams. The focus is on appreciating the best in people (as colleagues, employees, negotiating partners, etc.) - both in relation to the past and the present and in identifying potential that provides inspiration for the future. Exploration is about asking questions that allow us to identify what is already working well and in which areas the conversation situation can be opened up for something new or how the new could manifest itself.

Example

As part of a reorganization, an IT development team is being expanded over several

locations. Employees with diverse backgrounds come together and are given the task of reorganizing collaboration as part of a cultural project. The challenge is that the locations and teams have already had different experiences with transformations of a similar nature: Some team members simply feel overwhelmed by the next strategy program - others feel unsure about what form of collaboration management ultimately wants. An appreciative exploration allows participants to focus on positive aspects of collaboration and adopt an optimistic attitude towards the upcoming project.

The method is suitable for situations in which people come together for the first time for a collaboration from which something new is to emerge - in virtual teams as well as at the negotiating table.

What matters

  • Appreciative inquiry focuses exclusively on the positive: strengths that distinguish employees and the organization, and top performances that teams have already achieved.
  • Critical aspects are not highlighted, which distinguishes appreciative inquiry from other large group methods such as open space.
  • Especially in tense teams, appreciative exploration offers the opportunity to create an encouraging atmosphere: The aim is to focus the attention of all members of the organization on the positive.
  • In times of VUCA and the pandemic, communication about negative aspects prevails in many organizations - with drastic consequences: Because what we focus our attention on is increasing. As a result, the stories we tell ourselves are beginning to come true.
  • Conversely, numerous studies have shown that cultures always flourish when they have a positive image of themselves and their future. Appreciative inquiry is about creating a positive attitude and basic conviction when dealing with people, groups and social systems.

Step by step

Step 1

Discovery (recognizing and understanding): The first and often decisive step is to explore the history and present of the organization in an appreciative way. The focus is on emotions that lead to a sense of connection and belonging - linked to a powerful yet challenging core theme, such as "culture of collaboration for a stronger customer focus".

Step 2

Dream (create a picture of the future): In this step, dreaming is allowed: the best examples, the jewels of the organization's past and present, so to speak, are put together to form a picture of the future.

Step 3

Design (concretizing the image of the future): This step marks the beginning of the actual work on the future. In the design phase, the examples from the dream phase are further developed into concrete images of the future - often in the form of drawings, photos, models or formulated statements about the future.

Step 4

Destiny (implementation): Step 4 focuses on the question of what concrete work needs to be done to make the vision of the future a reality.

The appreciative exploration leads to project work - geared towards a common goal with a positive claim to solidarity.

Sample questions for the discovery phase

  • How did you get involved with this organization - and what drew you to it in particular?
  • What were your first impressions? What impressed you right from the start?
  • With all the ups and downs you have already experienced: What is your most outstanding positive experience?
  • Please tell a story that includes the following:
    • What exactly happened? Which people are important in this context and why?
    • How does this example show the best of what the organization can currently do?
    • What factors are important to make this example special?

Framework

Duration: approx. 1 day (or 4 x 2 hours)

Format: virtual (e.g. video conference accompanied by virtual whiteboard) or in person

Participants: Large group or individual teams

You can find more information on this and other tools for overcoming business challenges with communicative means in the book

"Rethinking communication".

Are you ready?

We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.

Our blog

Latest post

TFF #36: From either/or to both/and - What AI is currently teaching us

Three days of the last week. Three new topics: "Friday came the customs deal. 15% instead of 39%. But it's not through yet. Parliament. Referendum. How do I plan my supply chain for 2026? [Manufacturing executive] "Our exports fell by 14% in May. Chemical-pharmaceutical minus 19%. Plus new regulations. How do we stay fast [...]

TFF #35: From problem to solution: Why purpose is (also) the key to successful digitalization

This week, in four different locations with four different groups, I have observed the same pattern over and over again: Many organizations jump to the solution way too quickly without really understanding the problem. They ask: "What tool do I need? What structure do we need?" The right question, however, is: "Why are we doing this at all?" This misunderstanding could [...]

TFF #34: Data + emotion = transformation

A common thread has run through all the discussions this week: Facts alone move little - it is only when data meets meaning that momentum is created. This is exactly what three fields teach us that SMEs should now bring together: Measurability, innovation and governance. Why now? The situation demands speed. Geopolitical tensions, new tariffs and fragmented supply chains are increasing uncertainty [...]