In the current AI discussion, I see a clear starting point for most SMEs: AI is used for internal efficiency. Processes are accelerated, costs are reduced
Today I would like to give you a brief insight. The survey for our Culture Compass 2025, which we are conducting together with the Rotterdam School of Management,
This title sounds like a marketing gag. I promise you, it's not. It's a tried and tested strategy, but it requires a radical change of perspective. The
Do you know this too? Digitalization offers huge opportunities, but one question is holding everything back: Where do I start? You get the feeling,
74 % of CEOs fear for their job. 94 % suspect shadow AI in their own team. 37 % of projects are delayed due to regulations. It is
When you think of AI in marketing, do you think of efficiency first? More posts, faster emails, shorter to-do lists? This is the big "automation trap" that many SMEs fall into.
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I have been working as a team leader in companies for over 20 years. This has shown: The critical moment for innovation and change usually comes when communication fails and tensions become visible. It is not uncommon for initiatives to fail at this point. Therefore, I am available as a communicative sparring partner to find meaningful answers to difficult questions and to make better decisions. I also conduct research on important change dynamics in business and society.
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