Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
We are glad you asked! Schedule an appointment with us directly to begin this important first step of the innovation process - the needs analysis. We look forward to working with you to overcome the challenges and drive digital innovation in your business.
Over the past few weeks, I have spoken to numerous companies that are introducing AI technologies. I have noticed a clear pattern: The most successful of them are pursuing a dual strategy - they are investing in technology AND corporate culture. The technology-culture gap The figures speak for themselves: while 82% of SMEs in German-speaking countries invest in AI technologies, only 31% report [...]
According to the WEF Future of Jobs Report 2025, 59% of the global workforce will need new skills by 2030. For SMEs, this is not only a challenge, but also a great opportunity: those who act early will secure important competitive advantages. Because in a short space of time, AI will change the world of work as fundamentally as the steam engine once did. Why you should act now [...]
Do you know the situation? You start the new quarter with enthusiasm, have big goals for your company - and a few months later these plans are lost in the daily business. We often see this pattern. Many SMEs are caught up in their own success: Day-to-day business is going well, customers are being served, orders are being processed. But it is precisely this daily routine that eats up the [...]
In our Newsletter "Leadership:Impulse" you will receive new ideas and actionable tips every two weeks on how to solve business challenges with the help of communication, innovation and AI.
