Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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Imagine you're driving on the highway - in cruise control mode. You are efficient, the processes are established, everything is running smoothly. But as you glide along, competitors are passing you on the left and right, pressing down on the gas pedal. That's exactly what's happening in the business world right now. And the turbo that is changing everything is called artificial intelligence. That's no exaggeration. Geoffrey [...]
This week, we take a deep dive into a topic that sounds like a complex dream of the future to many, but has long been a reality in successful companies: AI agents. The question that is currently on many people's minds: are they job killers that will replace us, or rather powerful tools that will make us better? Our aim is to shed some light on the subject: [...]
You know the challenge: The enthusiasm for artificial intelligence is there, initial ideas perhaps too - but how do you get from the intention to the effective application that really makes a difference in everyday life? How do you ensure that AI doesn't just remain a buzzword, but becomes a real driving force for your company, supported by your [...]
In our Newsletter "Leadership:Impulse" you will receive new ideas and actionable tips every two weeks on how to solve business challenges with the help of communication, innovation and AI.
Clear solutions instead of hype: AI innovation that measurably advances SMEs
