Purpose:
Is Purpose just hype and a new marketing gimmick? Or is it a serious yardstick for measuring one's own actions? Especially in times of crisis, the wheat is separated from the chaff at the banks: Only those who manage to follow words with deeds will survive in the market. Read more
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74 % of CEOs fear for their job. 94 % suspect shadow AI in their own team. 37 % of projects are delayed due to regulations. It's easy to be paralyzed by this wave of uncertainty. But what if these fears are not technological problems at all, but classic leadership challenges? 🎙️ You prefer to listen? Here is a short, [...]
When you think of AI in marketing, do you think of efficiency first? More posts, faster emails, shorter to-do lists? That's the big "automation trap" that many SMEs fall into. We use AI like a factory to produce more of the same. The problem: we may save time, but our results are becoming interchangeable. We are optimizing the past instead of [...]
Do you have the feeling that AI is everywhere right now? You're not alone. But I'm not writing to you today to repeat the hype. I'm writing to you because we're at a turning point. The question is no longer whether AI will change the rules of the game for SMEs. The question is which side of the [...]
In our Newsletter "Leadership:Impulse" you will receive new ideas and actionable tips every two weeks on how to solve business challenges with the help of communication, innovation and AI.
Clear solutions instead of hype: AI innovation that measurably advances SMEs
