TFF #40: AI strategy: How to overcome inertia in SMEs
In many SMEs, we are currently observing a phenomenon that I call the "AI paradox". Our current "Culture Compass" study sums it up: 78
19.12.2025
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Communication matters.
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TFF #39: Why AI fails without the cloud (and what most people overlook)
This week at the AI Café, a statement was made that has stuck with many. Manuel Pfiffner from sl.one showed a statistic: 70% of employees use
12.12.2025
TFF #38: The four-gap trap: Why 62% of AI projects remain piecemeal
Some typical scenes from everyday AI life: Scene 1: The hopeful start A financial services provider tests a custom GPT for customer communication. Works great. The team is enthusiastic.
5.12.2025
TFF #37: Cloud first, then AI - why the order matters
While artificial intelligence is developing inexorably from a trend to a decisive factor for competitiveness, SMEs are still hesitant to actually use it. High complexity. Lack of resources.
28.11.2025
TFF #36: From either/or to both/and - What AI is currently teaching us
Three days of the last week. Three new topics: "Friday came the customs deal. 15% instead of 39%. But it's not through yet. Parliament. Referendum. How to plan
21.11.2025
TFF #35: From problem to solution: Why purpose is (also) the key to successful digitalization
This week, in four different locations with four different groups, I have observed the same pattern over and over again: Many organizations are far too quick to jump to the
15.11.2025
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Hello, I am Hartmut Hübner
I have been working as a team leader in companies for over 20 years. This has shown: The critical moment for innovation and change usually comes when communication fails and tensions become visible. It is not uncommon for initiatives to fail at this point. Therefore, I am available as a communicative sparring partner to find meaningful answers to difficult questions and to make better decisions. I also conduct research on important change dynamics in business and society.
