TFF #4: How SMEs can achieve real ROI with AI - and avoid the biggest pitfall
AI can be a real game changer for SMEs - but only if the right priorities are set. The biggest risk is usually not the price,
31.05.2025
Article
Communication matters.
Our toolbox with practical instructions, current research findings and concrete approaches on how you can rethink communication and integrate it effectively into your day-to-day business.
TFF #3: More happiness at work - 10 things you should definitely do and 10 things you shouldn't do
We have been working with two exciting mastermind groups in Liechtenstein for some time now. One group is developing practical SME tools for digitalization and AI, while the other is working on a roadmap
31.05.2025
TFF #2: Culture & brand - the unbeatable duo for sustainable success
🚀 Why do customers really buy? In recent months, we have launched exciting innovation projects with SMEs in Liechtenstein and Switzerland. One key finding: many
31.05.2025
TFF #11: How to turn your SME into an innovation champion with AI & new culture!
Welcome - and for many, welcome back - to my newsletter. We have reorganized a little: the newsletter is now called "Flow Factor" and
31.05.2025
TFF #12: From hidden champion to visible star: your path with storytelling, AI and the dual mindset
Today we are delving into a topic that many of you are familiar with: You do great things, have innovative products and dedicated teams - but often lack
31.05.2025
Newsletter
TFF #10: AI and corporate culture: The dual strategy of successful SMEs
Over the past few weeks, I have spoken to numerous companies that are introducing AI technologies. I have noticed a clear pattern: The most successful of them are pursuing
16.04.2025
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Hello, I am Hartmut Hübner
I have been working as a team leader in companies for over 20 years. This has shown: The critical moment for innovation and change usually comes when communication fails and tensions become visible. It is not uncommon for initiatives to fail at this point. Therefore, I am available as a communicative sparring partner to find meaningful answers to difficult questions and to make better decisions. I also conduct research on important change dynamics in business and society.
